Social Ad Managers: Introducing Our LinkedIn Ads Data Source And Updates To Twitter Ads
If you’re in the marketing and data circles, keeping tabs on your social media ads performance is constantly at the forefront of your mind. This is why we’ve built native data source connectors to most major social media properties and their ads platforms.
Today we’re happy to announce a new data source with LinkedIn Ads and refinements to our Twitter Ads data source.
Introducing a new data source: LinkedIn Ads!
LinkedIn Ads are new to Panoply and enable marketing managers to track performance on ads on the world’s most-used professional and career-focused social network.
Our new LinkedIn Ads data source provides key insights on performance such as clicks, impressions, ad spend, and demographic information such as metrics by demographic values at the account, campaign, and creative levels.
These ads insights will help the users make the most of their LinkedIn ads experience and ensure that their campaigns are performing effectively.
We asked Panoply customer Max Morganfeld, Data Strategist at Room 214 (mentioned in our Surviving and Thriving blog post), about the update:
“LinkedIn Ads is another great addition to the data sources we already pull into Panoply. With it, we’re able to see more specific details about our campaigns and also be able to more confidently see how our social ad spend is directly correlating to our bottom line.”
Changes to Twitter Ads
Twitter Ads have been in Panoply for some time now - and we’re constantly looking to ensure our data sources are up to date and most relevant for our uses.
Today, we’re happy to announce the ability for Panoply customers to select which resources you collect from Twitter into your Panoply data warehouse. Also, we’ve ensured compliance with version 5.0 of the Twitter Ads API. Both of these changes do not effect existing users of our Twitter Ads data source.
We’re thrilled to offer these two new data source updates for Panoply customers for your analysis and insights of your social media ads performance.
Originally published on the Panoply blog.